25 Years of Elmore PR: 1994

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

Last week, we had the chance to sit down with Susan Elmore to get the inside scoop on all things Elmore PR – from our agency’s early days to learning about those who have guided us along the way This week, we’re looking back to 1994 and reflecting on two of the agency’s earliest projects – assisting with the Downtown Development Framework Plan and the opening of Houston’s first Starbucks.


1994 was a pivotal time for downtown Houston. Beginning in the 1980s and the economic depression, downtown Houston failed to live up to its full potential. Houstonians only saw it as a place to work, so in evenings and on weekends, it was a ghost town. Seeing a need to revitalize downtown, corporate and civic leaders came together to create a plan to transform the area. Elmore PR worked with Bob Eury, Guy Hagstette and others to announce the 1994 Downtown Development Framework Plan at the Central Houston Annual Meeting and in the Houston Chronicle. The plan proposed renovation to Downtown Houston’s public infrastructure to attract more companies and create residential living. The plan strategy included identifying a location for a downtown ballpark (now Minute Maid Park) and the possibility of light rail.

In our early years, Elmore PR also had the pleasure of working with Starbucks. We worked hand-in-hand with Houstonian Maggi Jones and the coffee giant to open the first Starbucks in Houston. The Highland Village Starbucks opened with a friends and family event, with proceeds benefiting a local nonprofit organization, and then to the public on Thanksgiving weekend—including the busiest shopping day of the season! Working with Starbucks was a master-class in identifying potential partners and helping Starbucks decide where to invest their promotional energy. Elmore PR was also entrusted with launching Starbucks in Austin, San Antonio, Orlando and Fort Worth. Through media relations and community outreach efforts, Elmore PR helped Texans get to know their beans.

We were so excited to be a part of the Downtown Development Framework Plan and the opening of the city’s first Starbucks! That was just the beginning. Stay tuned, because next week it’s all about 1995 as we look back on two big Main Street projects.