25 Years of Elmore PR: 1996

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

Looking back and learning about Elmore PR’s rich 25-year history has been a great experience for our team. Most recently, we revisited the Make Main Street Happen initiative.


Fun Fact: Did you know that the PRSA Houston website launched in 1996? In the late 1990s, websites and emails were just starting to come into play for PR professionals.

With this in mind, we wanted to dive into how the public relations industry has changed (or stayed the same) over the last 20+ years. After all, email pitches and e-press kits weren’t always in existence.

What has changed?

Sending out press releases Snail Mail or Fax Machine Email
Sending out event photos Print hard copies and mail them or send by courier Dropbox link
Creating media lists Texas Media Directory (hard copy sent out quarterly) Electronic online databases
Navigating to client meetings Ask for directions or use a Key Map Smartphone Navigation App
Interacting on social media Facebook’s Mark Zuckerberg was 12 years old and MySpace was still 7 years away from launching More and more reporters get their story ideas from social media feeds and social media content strategy and execution is one of Elmore PR’s services. 

Some things never change.

Advances in technology have changed the way we execute and accomplish many PR tactics, but many of our best practices remain the same.

Strategic planning

Listening to our clients, clearly articulating goals and creating a robust campaign still serves as the starting point for any client relationship and is consistently revisited throughout the relationship.
Relationships with reporters


The cornerstone of any successful media relations effort involves understanding what reporters and producers need. We deliver quality information, interviews, and images on target and on deadline.
Active listening and
communication styles
These fundamental communications skills reinforce a clarity of understanding a specific message or point of view and acknowledging it as well as learning how to best communicate the message to the person intended to receive it.

Technology will continue to evolve the way we do business, but one thing is certain—we remain dedicated to connecting our clients’ stories with relevant audiences. Join us next week as we look back on 1997 and more downtown Houston developments, including the Cotswold Project and Bayou Place. Stay tuned!