25 Years of Elmore PR: 2002

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

Last week, we had the pleasure of welcoming our longtime friend and former client, Kim Castillo, for a special Q+A session on the impact and benefits of a great collaborative relationship. We hope you’re hungry for more, because this week we’re serving up the inside scoop on our work with some of our former restaurant clients, including Trevisio in the Texas Medical Center.


The year was 2002—the 10th anniversary of Elmore Public Relations. By this time, we had been working with many different types of clients and projects ranging from the Theater District to the Make Main Street Happen initiative and more.

Mercury Room

As downtown was re-emerging as a nighttime destination, it was a privilege to promote several notable restaurants and bars, including The Mercury Room, Zula and Boaka Bar. However, one of the more noteworthy restaurant projects occurred in 2002; we worked with Big Night Ventures for the grand opening of Trevisio, an upscale restaurant specializing in modern Italian cuisine. Located on the sixth floor of the Texas Medical Center’s Commons building, Trevisio opened its doors in mid-October 2002, the first restaurant of its kind to emerge in the Texas Medical Center.

Italian Hoagie at Trevisio

To commemorate the opening of Trevisio, the restaurant hosted an exclusive grand opening party prior to the official open date with almost 1,000 guests in attendance. Attendees sampled staple menu items and enjoyed the panoramic views of the Texas Medical Center and downtown Houston. Leading up to the grand opening event, the restaurant hosted a series of promotional events, including a hard hat tour of the space.

Chef Lance Fegen at Trevisio.

Through extensive planning and teamwork, we helped execute the hard hat tour and grand opening event. For both events, Elmore PR led the media relations efforts by inviting key stakeholders and press to further promote the restaurant opening. Elmore PR also scheduled a series of print and TV interviews to bring further attention to Trevisio.

After 15 years, Trevisio became Third Coast, an upscale restaurant and caterer to the Texas Medical Center co-operated by H Town Restaurant Group. Fun fact: Executive Chef and Co-Owner of H Town Restaurant Group, Hugo Ortega, was recently named 2017 Best Chef Southwest at the James Beard Foundation Restaurant & Chef Awards.

Restaurants gave us insight into working in a very niche space and we cultivated relationships with entertainment and food reporters, like Cleverly Stone, Dai Huynh and Teresa Byrne-Dodge as well as enjoying some amazing food and drink along the way!

Join us next week as we welcome special guest, Bob Eury, President of Central Houston. Through a Q+A session, Bob will be giving us his insights on the importance of residential developments in downtown Houston.