25 Years of Elmore PR: 2004

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

Welcome back! In last week’s 2003 blog, we had the pleasure of sitting down with longtime friend, “Champion of Downtown” and Central Houston President Bob Eury. He shared his thoughts on residential development in Downtown Houston. In this week’s installment, we’re remembering 2004 and our work on two fun, but completely different projects: the Essentially Modern exhibit at JPMorgan Chase’s Gulf Building and Big Night Ventures’ SuperBash benefiting the Downtown Entertainment District Association for Super Bowl XXXVIII.


Houston kicked off 2004 with a bang! The spotlight shone brightly on our city as the Super Bowl made its grand return to Space City since 1974, when the city first took on the role of host. Hundreds of thousands were expected to flock to our city for the biggest sporting event of the year. Just as the Super Bowl Host Committee was busy readying the city for its second time as host, we were busy preparing an exhibit on the history of the Gulf Building and promoting a giant street party in downtown to offer a place for Houstonians and visitors alike to celebrate the Super Bowl.

The crown of the Gulf Building.

Built in 1929, the Gulf Building represented Jesse H. Jones’ vision of Houston—a modern city. Its design was a reflection of his vision and would eventually become a representation of Houston and would help establish the city’s standing as an economic powerhouse.

Photographs and records from Houston Endowment, the San Jacinto Museum of History and Story Sloane Gallery were brought together by generous curatorial support from Steven L. Fenberg at Houston Endowment to create the exhibit for the 75th anniversary of the building, called Essentially Modern.

A snippet of the photos and documents from the Essentially Modern exhibit.

Our work involved facilitating the production of the exhibit, which was displayed on panels in the lobby of the storied, art deco building. After months of work at the end of 2003, this ode to the Gulf Building’s rich history was opened in January 2004. In addition to helping put together the exhibit, Elmore PR garnered media attention for the exhibit and provided logistical support for the special VIP reception hosted by JPMorgan Chase, which honored those who were involved in bringing this exhibit to fruition.

A Houston Business Journal story highlighting the legacy of the Gulf Building from January 2004.

We were also delighted to get in on the excitement and activity surrounding the Super Bowl. The Downtown Entertainment District Alliance (DEDA), established in 2003 as a program of the Houston Downtown Alliance, was at the center of spurring entertainment and nightlife in downtown, especially in conjunction with the Super Bowl.

Big Night Ventures (you may remember them as the brains behind Trevisio) and Messina Group organized the Coors Light SuperBash, with proceeds benefitting DEDA. Likely the largest entertainment and nightlife effort in downtown during the Super Bowl, it was a five-day extravaganza featuring live entertainment, food, and festivities. SuperBash started the Wednesday before Super Bowl and ended on game day, and was held between two parking lots bounded by Austin, LaBranch, Prairie and Capitol streets. Concert headliners were national rock and country artists, including Sammy Hagar, Better Than Ezra, Blue October, Los Lonely Boys, Jerry Cantrell and more.

Sammy Hagar performing at the 2004 Coors Light SuperBash. Photo courtesy of Jarrod Vrazel for zrock.com.

The Elmore PR team coordinated with local print outlets such as the Houston Chronicle, Houston Press and community papers on stories leading up to SuperBash. We also worked to secure live shots with news stations and radio promotions.

Essentially Modern and SuperBash definitely kicked off a busy start to 2004. We’re keeping the entertainment roll going next week as we look back at 2005. Stay tuned!