25 Years of Elmore PR: 2005

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

In last week’s installment, we revisited 2004 and our work on the Essentially Modern exhibit at JPMorgan Chase’s Gulf Building and Big Night Ventures’ SuperBash. We’re keeping the entertainment ball rolling as we reminisce on our work with Cirque du Soleil, Japan Festival and more!


To say that 2005 was an entertaining year at Elmore PR would be an understatement. Maybe it was more like a circus – two circuses even – and that was just the start of 12 months of partnerships and promotions with some of Houston’s most unique and exciting events.

With the turn of the calendar, we welcomed in the new year with the drama, daring and sparkling sequins of none other than Cirque du Soleil and their fourth production, Varekai. As 2005 was the first year Elmore PR served as Cirque du Soleil’s local public relations coordinator, we received an education in the costumes, choreography and characters that makes Cirque du Soleil such an eye-popping sensation. Cirque du Soleil creates a stir wherever it goes, and offered plenty of opportunities for one of a kind placements. The success of the first year of this partnership resulted in a years-long relationship with Cirque du Soleil, as Elmore PR went on to help support their Houston productions of Corteo, Kooza, Dralion and Quidam.

Body skating during a performance of Varekai. Photo courtesy of Rick Diamond.

With the sway of spring’s blossoms in the trees, Elmore PR welcomed the Japan Festival as a new client and set to the task of publicizing the organization’s 12th Annual Houston Japan Festival. The theme for 2005’s festival was “Japan’s Living Jewels”—the lovely and long-lived Koi fish. For two days, Hermann Park’s Japanese Garden and the Jesse Jones Reflection Pond were transformed by colorful flags, windsocks and paper lanterns; the backdrop to a celebration of Japan’s culture, which featured an array of music, food, games, demonstrations, a traditional tea ceremony and more. Circling back to the theme of the festival, guests were given the opportunity to view incredible Koi fish firsthand via a showcase by fish breeders participating in the event’s judged Koi completion.

Children participating in the 12th Annual Houston Japan Festival.

In mid-July, Ringling Bros. and Barnum & Bailey rolled into town for a series of 17 performances at Reliant Stadium (now NRG Stadium). In addition to spreading the word to the public about the circus and its related spectacles, Elmore PR was on deck to coordinate unique story opportunities for the media. We pitched such ideas as Brian and Tina Miser, husband and wife human cannonballs and Ringmaster Tyron “Ty” McFarlan, all while generating the calendar releases, press releases and photo opportunities needed to create an appropriate level of buzz for the 135-year tradition that was Ringling Bros. and Barnum & Bailey.

Performers take to the high wire during one of the Ringling Bros. and Barnum & Bailey shows.

Sam Houston Race Park provided a year’s worth of special events and activities for Elmore PR to present. Highlights included their Best Pop Singer in Houston contest, a summer-long singing competition that culminated with a finale where the winner was awarded a $2,500 prize. July also included a two-day, family friendly Independence Day celebration—topped off by plenty of fireworks. In October, the park served as a Light the Night Walk location to the benefit of The Houston Chapter of the Leukemia Society of America.

Crowd enjoying the Best Pop Singer in Houston competition hosted at the Sam Houston Race Park.

2005 was definitely a year which kept our calendar fully booked.  It is always a privilege to be a part of the organizations and events which help shape the cultural and social scene of Houston—creating countless moments and memories along the way. Stay tuned, because next week, we’re serving up our history with past hospitality clients!