25 Years of Elmore PR: 2008

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

One of the most rewarding opportunities Elmore PR has had in its 25-year history is to team with visionaries to bring an idea from concept to fruition. Our role has often been to introduce a concept, build excitement, and foster partnerships.

2008 marked milestones for two landmark projects in Houston: the opening of Discovery Green and the Lee and Joe Jamail Skatepark. It was a strong signal for the desire for world-class public gathering places in our city.


On Sunday, April 13, nearly 30,000 Houstonians converged on the 12-acre downtown Houston park, Discovery Green, for its public opening day.

“[Discovery Green] symbolize[s] a new direction for Houston’s public investment and civic philanthropy,” said Mayor Bill White at the time.

For the planners, designers, construction teams, partners, staff, and marketing/PR team, it was the culmination of an idea unfolding into this beautiful and awesome place!

As the marketing and PR arm for the Discovery Green Conservancy, Elmore PR was charged with building anticipation among Houstonians and enticing them to come downtown to enjoy this new public park. As the construction fences came down on the Saturday before the opening, we paused to watch the swarms of people converging on the park and thought: “We’ve arrived.”

Through stellar programming and great partners, the opening day and inaugural programming season was a rocking success and the launching point from which the Conservancy and Elmore PR helped steward over nine years to garner more than 100,000 online followers and millions of park visitors.

Just a few months later, and about a mile away at the edge of Buffalo Bayou Park (that park renovation would come a few years later), construction was complete on the Lee and Joe Jamail Skatepark, the region’s first world-class in-ground skatepark. Working with Houston Parks Board, Houston Parks and Recreation Department, and Public Use Skateparks for Houston (PUSH), Elmore PR helped introduce the state-of-the-art public facility to the public on June 1. The 30,000 square-foot skatepark designed by Grindline contained the largest cradle in the world (at the time) and was intended for skaters of all levels. On opening day, the sport’s top pros, including World Cup champion Benji Galloway, Lance Mountain and Steve “Salba” Alba, plus thousands of skaters helped ‘grind the rails’ and christen the park.

Fast forward to 2017 and Elmore PR, once again, collaborated with Houston Parks Board to announce much-needed renovations, closure, and subsequent re-opening of the much-loved skatepark.

Nearly 10 years later, it is rewarding to see how much Discovery Green and the Lee and Jamail Skatepark have exceeded all expectations to become two of Houston’s iconic public spaces.

Next week, we’re going back to school in 2009 as we revisit some of our awe-inspiring education clients.

Photos courtesy of James LaCombe and Jeff Fitlow.