25 Years of Elmore PR: 2009

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

Over the past 25 years, Elmore PR has had the honor of serving a variety of educational institutions. From non-profits such as Writers in the Schools and Teach For America to the public charter school system YES Prep Public Schools, the impact of each of these educational organizations has been robust.


To celebrate Elmore PR’s 17th year, we sat down with Karen Webb, Executive Director of Fund for Teachers, a non-profit organization that supports educators’ efforts to develop skills, knowledge and confidence that impact student achievement, to gather insights on the challenges students and educators face in a constantly evolving educational system and how Fund for Teachers is improving the quality of education offered to all students.

Q: How has our educational system evolved since 2009?
More is expected of students academically, so, much more is expected of teachers. This requires continuous learning and creative, engaging instruction.

Q: What are the greatest challenges students and educators face today?
Teachers have been shown to be the strongest influencers on student success. Students benefit most from information, ideas, instruction and feedback from well prepared, creative teachers. Good teachers can help students ask really good questions, construct compelling arguments and develop the creative confidence to be active learners. Great teachers make learning relevant, meaningful and empowering for their students.

Q: How is FFT helping to alleviate those challenges?
Fund for Teachers strengthens instruction by investing in outstanding teachers’ self-determined professional growth and development in order to support student success, enrich their own practice and strengthen their schools and communities.

Q: Are there any specific achievements in education over the past decade that specifically stand out to you?
Over the past decade the focus on standard-based education has strengthened. Nationally, we have moved from No Child Left Behind legislation to the adoption of Common Core standards in most states.  Science / STEM education has become a priority. Adaptive learning to suit individual students’ needs is much more mainstream. Technology is enhancing learning at all levels and there is a major push to maximize college preparation and acceptance for all students.

Q: What has been one of the most impactful Fellowships you have seen a teacher embark on during your tenure at Fund for Teachers?
We currently have a Fellow who is African American/Vietnamese. She was shuffled from orphanage to orphanage before being sent on a Freedom flight. For her fellowship, she went to Vietnam to see her birth land and trace her path. She is using her experiences in her classroom to teach grit and perseverance to her students who deal with their own adversities.

We want to extend a big thank you to a dear friend and client, Karen Webb, for taking the time to chat with us on the way Fund for Teachers makes an impact on students’ achievement in our education system through encouraging teachers’ continuous pursuit of learning and professional growth. It has been a pleasure to support educational excellence through work with extraordinary clients.

Next week, will be one for the record books as we look to 2010 and highlight 18 years of Career and Recovery Resources’ Barrier Breaker Luncheons. You won’t want to miss it!