25 Years of Elmore PR: 2011

2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.

Welcome back! For the last 19 (!!!) weeks, we’ve been reminiscing on some of our agency’s most memorable moments. Last week, we had the chance to recap our time with one of our longest running clients, Career and Recovery Resources. This week is very special, as we’ve tapped some of our former teammates to share their highlights and experiences from their days at Elmore PR.

2011

Should you ask our former team members, it’s safe to say that they all share the same sentiment—Elmore PR is a special place. Over the past 25 years, we’ve had many past colleagues hone their public relations skills here all while making memories and forming lifelong friendships along the way. We reached out to our former teammates and asked that they share some of their key takeaways and memories. Below are a few who shared from their time on West Saulnier Street.

ALEXA PORTER

Q: What is something you learned or took away from your time at Elmore PR and that has carried through your career?
I am relatively certain that this will be a frequently-used response, but I’m very thankful for Elmore PR and Susan for teaching me ALL about the Active Listening model. I use it often in my current role! Elmore PR also taught me a great deal about time management and I’m very thankful for that.

Q: Got a fond or funny memory of a client experience that stuck with you?
My all-time favorite Elmore PR happy hour was at Phoenicia downtown where we caught a fabulous performance by Juan Carlos, the Montrose rollerblader.. I was star struck! I had so much fun (and learned a lot!) at every photo opportunity involving the Budweiser Clydesdales, GreenStreet/Pup Squad Animal Rescue, and the ICE at Discovery Green.

CATHERINE LANE

Q: What is something you learned or took away from your time at Elmore PR and that has carried through your career?
I learned everything I know about PR from Susan. During the time I was there, I learned how to handle crisis PR, how to pitch and follow-up with the media and how to develop strategic partnerships, and the list goes on and on.  These skills have certainly helped me deal with a variety of clients over the years. 

Q: Got a fond or funny memory of a client experience that stuck with you?
As far as memories, here are a few thoughts that came to mind: 

  1. Touring media during the building of the Hobby Center, with the highlight being seeing the painting of the Texas night sky mural at the top of the ceiling on scaffolding. As part of this process, I learned that Houston is only #2 to NYC in the most theater seats in a certain area.
  2. Helping Dynegy with the 9/11 tribute for the Canter Fitzgerald employees who were lost during the tragedy.
  3. Late nights meeting media at the Dynegy Ice Plaza in front of the Wortham Theater, and always laughing with Donna!
  4. Assisting with the Telethon after Tropical Storm Allison, where all of the media came together, along with many community partners, to raise funds for victims of the storm.

JENNIE BUI-MCCOY

Q: What is something you learned or took away from your time at Elmore PR and that has carried through your career?
Where do I begin?! Well, for starters, I can never thank Elmore PR enough for instilling a greater love for this great city we call Houston. When I started, our current roster of clients allowed EPR to have its hands on everything from a new urban park to great nonprofits that gave talented writers a chance to shine. My other takeaway comes from our fearless leader Susan Elmore. Whenever I am in a situation where I am stressed, I can always hear Susan’s kind voice telling me, “Deep yoga breathes.” A couple of deep breathes later, I’m ready to conquer the world!

Q: Got a fond or funny memory of a client experience that stuck with you?
So many fond memories at Elmore PR, but my favorites include getting a chance to see a Clydesdale horse up close and personal, watching Santa repel off the side of GreenStreet in downtown Houston, and waking up way before the sun rose to assist with a Buffalo Bayou Regatta morning interview.

KATE WITHALL

Q: What is something you learned or took away from your time at Elmore PR and that has carried through your career?
Susan took a chance on a Houston newbie from Australia over 10 years ago and I will forever be grateful. For anyone wanting to truly understand this business of PR, Susan is by far one of the best to learn from. Her insight, ability to work with any client, and guidance through tricky situations helps make Elmore a place to harness your strengths and grow into a strong PR professional.

LAURA PRUS

Q: What is something you learned or took away from your time at Elmore PR and that has carried through your career?
UM…everything? I had to really think about this one, because there is SO MUCH that I learned from Elmore PR. I never quite realized how much people appreciate active listening! EPR also taught me the value of collaboration. Sometimes, you won’t have an immediate solution to a client’s needs/wants, and that’s ok! I certainly learned that two heads are always better than one and a creative idea is usually only a brainstorm away!

Q: Got a fond or funny memory of a client experience that stuck with you?
This might be impactful more so than fond, but I’ll always remember our media opp. at Camp Periwinkle. KRIV agreed to send a reporter and camera man to Burton, Texas and our team went out to meet the crew.

We happened to have an interview with a 12-year-old camper named Jacob. He was wearing superman socks to match the rest of his cabin mates and had a huge smile on his face. KRIV interviewed Jacob’s doctor as well, and the doctor said something I’ll never forget – that his biggest wish is that he would see all of these kids at camp again next year, but heartbreakingly enough, some of them wouldn’t return the following summer due to their illnesses. The emotional impact of that moment had the doctor, our client, the camera man and us in tears. I’ll always be grateful for the opportunity to work with Periwinkle, as well as work for a company that helps to make such a difference in the community!

On a less sentimental note, there was also the time Carrie Fisher’s one woman show was in town….it was certainly an interesting week with Princess Leia!

MEGAN FLINN

Q: What is something you learned or took away from your time at Elmore PR and that has carried through your career?

  1. Always have a positive attitude and an open mind!
  2. Team work makes everything easier, more fun and yields better results.
  3. Active listening! Important in both personal and professional experiences.
  4. Sweet treats and Chick-Fil-A breakfast are necessary for any occasion/celebration, big or small.
  5. If you tweet enough at Ben and Jerry’s, they will visit the office with free ice cream two years in a row.

Q: Got a fond or funny memory of a client experience that stuck with you?
Media opportunities are some of the more fun, and stressful parts of PR! A couple of times, I ended up being PART of the live shot, instead of behind the scenes (where I much prefer being). At Discovery Green they wanted to showcase the lake, and needed someone to kayak to show off that experience—since it was 5 AM, no park visitors were available, and everyone looked at me to step in—so I was part of the live shot kayaking in my work clothes on live TV.

I also wore a soldier costume as part of an HGO costume sale shot, sat up on the catwalk/ceiling of NRG during Nutcracker Market so I could film a live shot with a reporter’s phone, got to go on the Sunday Night Football bus for a Super Bowl promo, and many other experiences that ended up being great stories/memories.

MONICA RHODES

Q: What is something you learned or took away from your time at Elmore PR and that has carried through your career?
My most significant take away from Elmore PR can be summed up in two words: ACTIVE LISTENING. This has become an integral part of my daily work, my daily life, my daily interactions and I will forever credit and be grateful to EPR for opening my eyes and ears to this useful communication style and technique.

We want to extend a big thank you to Alexa, Catherine, Jennie, Kate, Laura, Megan and Monica for sharing highlights from their time with us! We’ll also have another special guest on next week’s blog. Laura mentioned her time working with the Periwinkle Foundation as impactful, so we are excited to welcome Doug Suggitt, the Executive Director of the Periwinkle Foundation for a Q+A session. Stay tuned!