2017 is a big year for Elmore Public Relations—we’re celebrating our 25th anniversary! For the past 25 years, our agency has been working with numerous clients to help them achieve their goals, or as we say – connecting strategy, expertise and results. Each week we’re highlighting a year of Elmore PR.
Last week, we took a look at some of Houston’s most iconic greenspaces and had a special Q + A with Anne Olson, President of Buffalo Bayou Partnership, to reflect on and discuss what the future holds for Buffalo Bayou Park. This week, we dive into 2016—the year we partnered with Brookfield Property Partners on its Reimagining of Allen Center project – as well as recap our history of work on commercial real estate projects over the past 25 years.
We have teamed with talented leadership at Brookfield Property Partners, Crescent, MetroNational, Midway, Trademark, Urban Land Institute – Houston, The Valencia Group – commercial real estate industry leaders who have shaped Houston and continue to transform our city.
Elmore PR joined forces with Brookfield Property Partners in 2016. Since then, we have provided media relations and social media support to raise awareness of the visionary placemaking strategy Brookfield is executing across its 6.1 million sq. ft. portfolio in downtown Houston’s CBD–transforming the concept of ‘space’ to ‘place’ to embrace the ever-changing needs of the modern worker and user. Not familiar with Brookfield? The company has a great story that you can read here: Brookfield story. [Forbes article]
We commenced our relationship with Brookfield by helping to announce its plan for the multi-million dollar Reimagining of Allen Center project. For the groundbreaking event, we were tasked with driving media attention and helping the Brookfield team with strategic event logistics, including working with government and downtown leaders. Following the groundbreaking, Elmore PR helped maintain buzz surrounding the project through a series of announcements and social media campaigns on project milestones.
A little over a year later, Elmore PR helped reveal the completion of first phase of the Reimagining of Allen Center, which occurred this past week. It included the new one-acre greenspace called The ACRE, the reclad sky bridge, and Allen Center’s new front door: the reimagined One Allen Center lobby featuring a two story glass façade.
Video of Allen Center before the renovation.
Our love for the city of Houston runs deep, made ever more evident through the commercial real estate projects we have been lucky enough to work on over the past quarter-century. We feel fortunate to have witnessed and continue to watch Houston develop and flourish. In celebration of Elmore’s 25th anniversary, here are 25 commercial real estate projects we have supported from 1992 to present day:
- Accor Hotels North America – numerous hotel openings and groundbreakings
- Buffalo Heights Groundbreaking
- Cavalry Court Hotel Opening
- Century Square
- Crescent Issue Management
- Del Papa Distributing – TX City Facility Groundbreaking
- DesignHive by Brookfield
- The George Hotel Opening
- GreenStreet Rebranding
- Greenway Plaza Leed Certification
- Gulf Oil Building Essentially Modern Exhibit
- Hermann Lofts
- Hobby Center Opening
- HSPVA Groundbreaking
- IKEA– Solar Panels
- The Jones on Main Rebranding
- Kelsey Sebold new clinic openings
- LaCenterra Final Phase Groundbreaking
- Mercury Room
- Reimagining of Allen Center Groundbreaking
- Reimagining of Allen Center Phase 1 Reveal
- Rice Lofts
- Ronald McDonald House Houston – Holcombe House Groundbreaking
- Trevisio at Texas Medical Center
- United Way on Waugh
That wraps it up for 2016! Join us next week for our final installment of our 25th anniversary blog series as we take one final walk down memory lane and look to the future.