By: Laura Park
Earlier this month, Elmore PR helped client Brookfield Property Partners reveal DesignHive by Brookfield in the iconic 1600 Smith tower in Downtown Houston. DesignHive is a collection of four office suites showcasing the ‘workspace of the future,’ as designed by award-winning Houston architecture firms; Gensler, Inventure Design, Rottet Studio and Ziegler Cooper. In a city center abuzz with revitalization, the innovative DesignHive project stands out.
In advance of the DesignHive reveal, Elmore PR was tasked with driving select attendance to the private launch event and generating awareness of this one-of-a-kind project. Our goal was to secure accurate media coverage, to educate, and to get people talking about this progressive design product. Over 200 guests attended the launch event and we are thrilled at the coverage received thus far in the Houston Chronicle, the Houston Business Journal, Houstonia Magazine, Realty News Report and more!
When comparing the suites, it’s impossible to choose a favorite. Each brings something unique to the table (some do so with unique tables) and although remarkably different from one another, each succeeds in crafting the ‘office of the future.’ The following are some of our favorite design details:
Inventure Design – The cabinetry in the dining/social area is made entirely out of white board material, so users can jot down thoughts, ideas, comments to co-workers, tasks or to-do’s on every surface. The suites design utilizes curves – most notable in the serpentine work-bar. Also, NERF guns are on hand for a mid-day pick-me-up or to pelt a nearby co-worker. The suite perfectly melds work and play. Photos here.
Rottet Studio – Those unique tables we referred to above? Rottet’s suite has them! In one multi-functional room, Rottet’s Maksim Koloskov designed an expansive table with graphics from an old Space Invaders game. In another communal area, māk studio digitally fabricated a custom work-bar with cut out slots for pencils and office supplies. I think Houston Chronicle’s Molly Glentzer describes it best: “Like a boutique hotel on the Moon: Rottet Studio combines neutral tones and futuristic shapes.” Photos here.
Ziegler Cooper – You will feel like Queen Bey herself in this sub-hive. It’s pink. It’s playful. It’s unexpected. This space doesn’t take life too seriously and has ample quirky details, including a neon banana sign and an unintended art piece – ZC turned trash to treasure from a wadded up a piece of excess dichroic film that resembles a giant gemstone – titled “Anything less than two carats is a friendship ring.” Photos here.
Gensler – The Gensler space immediately evokes calm and comfort through a serene color palette (sans one lime green accent wall energizing the space), drapery, and controlled lighting. The entryway is filled with a circular couch that is both incredibly chic, but could also make for the best nap of your life. It’s minimal and modern and brings the comforts of home to the office. Photos here.
Elmore’s Nataly and Laura posing pretty after a successful launch event!
Photo Credit: Slyworks Photography
DesignHive aims to serve as an experiential idea generator and catalyst in driving new talent, creatives, technology projects, entrepreneurs, etc. to Downtown Houston – diversifying this tenant pool adds to the vibrancy and long-term sustainability of our city center.