Buffalo Bayou Partnership embarked on its most ambitious project in its 25-year history: the redevelopment of Buffalo Bayou Park, immediately west of downtown Houston. A catalyst gift of $30 million from the Kinder Foundation, one of the largest green gifts in the country, launched the project to significantly upgrade this 160-acre historic park including new hike and bike trails, pedestrian bridges, lighting, kayak and bike rentals, landscape improvements and new destinations.
The challenge? Over the three year construction period, inform park users of the coming improvements and construction schedule. Then, educating this audience on the new destinations, amenities, hours, and operation of the park by Buffalo Bayou Partnership.
Grow size of audience through:
- Email Marketing
- Social Media
Bi-monthly over three-year construction period.