discovery green - architects of air


a soaring birthday celebration: architects of air at discovery green

Discovery Green, an amazing 12-acre park in the heart of downtown Houston, marked its 5th birthday in 2013. To celebrate, the Discovery Green Conservancy brought to Houston a spectacular temporary art exhibit—Architects of Air’s Exxopolis—for the public to enjoy for a one-week run. Elmore Public Relations developed and executed a robust media relations, social media, and marketing campaign to position Architects of Air as the kickoff to the park’s birthday.

Goals


Grow size of audience through:

  • Media Relations
  • Media Partnerships
  • Marketing
  • Social Media

Timeline


Planning/Development
2–4 months

Execution/Implementation
6–8 months

Results

Over $1.5 million in publicity value, more than 9,000 paying visitors, and several thousand new fans on social media.

2014 PRSA Excalibur Award – Silver