Discovery Green, an amazing 12-acre park in the heart of downtown Houston, marked its 5th birthday in 2013. To celebrate, the Discovery Green Conservancy brought to Houston a spectacular temporary art exhibit—Architects of Air’s Exxopolis—for the public to enjoy for a one-week run. Elmore Public Relations developed and executed a robust media relations, social media, and marketing campaign to position Architects of Air as the kickoff to the park’s birthday.
Grow size of audience through:
- Media Relations
- Media Partnerships
- Social Media
Over $1.5 million in publicity value, more than 9,000 paying visitors, and several thousand new fans on social media.
2014 PRSA Excalibur Award – Silver