Trees For Houston is a non-profit organization whose mission is to plant, protect and promote trees throughout the Houston area. Since 1983, Trees For Houston has become a trusted community partner, responsible for over half a million trees planted in the Greater Houston region. From what began as a small beautification project is now an organization responsible for planting over 20,000 trees a year.
Trees For Houston is more than a tree supplier or a greenspace advocate. They are also a source of information and serve as an umbrella for the many organizations and partners who they work with every day.
In an effort to elevate their local profile and reach a broader audience, Elmore Public Relations was tasked with securing news coverage to raise the overall profile of the non-profit.
Generate publicity and buzz through strategic planning, media relations, and social media
Planning/development: 1 month
Execution/implementation: 6 months
Earned media coverage from July 2017 to February 2018 included 85 media placements with more than $710,000 in media value and 41,976,140 impressions. Trees For Houston social media followers increased by 122% on Instagram, 10% on Facebook and 15% on Twitter.