A Home for the Holidays

By: Susan Elmore

I often think how truly fortunate I am to work with so many extraordinary people.  In 2015, I first heard about The Way Home from Bob Eury of Central Houston, and soon realized that many people I know and respect are intimately involved!  Ann Stern of the Houston Endowment, Kimberly Sterling of Sterling and Associates, Jennifer Evans of JL Evans Communications, Thao Costis of SEARCH… the list could go on. When I first heard the goal of eradicating homelessness I thought they had chosen a poor tag-line for an unachievable outcome.  In fact, I remember chiding Bob Eury about whether this goal might be unrealistic. The result – I found myself reading about The Way Home and the progress already being made. This story by MSNBC moved me deeply.   I hope you will take  a moment to watch the video and visit the website. I hope someday Houston is as well known for this campaign as it is for having great arts, food and culture!
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Actually, it is all about strategy and communications

By: Susan Elmore

There was a great piece on Houston Public Media some time ago that still resonates with me. It was about word choices being a strong predictor for dating success. Who knew the secret is in the pronouns! The piece touched on something that I noticed years ago and practice daily. When writing an email the first draft is what I want to say: “I’m writing to request a meeting…”, “I’m writing to thank you…” Sometimes there are four or five uses of the word “I”. Next, I edit the email to remove as much “me-ness” as possible. Yes, I am writing to ask for something, but instead of stating my needs, I try to flip it and start with a reason that benefits my reader. Continue reading “Actually, it is all about strategy and communications”