Actually, it is all about strategy and communications

By: Susan Elmore

There was a great piece on Houston Public Media some time ago that still resonates with me. It was about word choices being a strong predictor for dating success. Who knew the secret is in the pronouns! The piece touched on something that I noticed years ago and practice daily. When writing an email the first draft is what I want to say: “I’m writing to request a meeting…”, “I’m writing to thank you…” Sometimes there are four or five uses of the word “I”. Next, I edit the email to remove as much “me-ness” as possible. Yes, I am writing to ask for something, but instead of stating my needs, I try to flip it and start with a reason that benefits my reader. Continue reading “Actually, it is all about strategy and communications”