By: Susan Elmore
There was a great piece on Houston Public Media some time ago that still resonates with me. It was about word choices being a strong predictor for dating success. Who knew the secret is in the pronouns! The piece touched on something that I noticed years ago and practice daily. When writing an email the first draft is what I want to say: “I’m writing to request a meeting…”, “I’m writing to thank you…” Sometimes there are four or five uses of the word “I”. Next, I edit the email to remove as much “me-ness” as possible. Yes, I am writing to ask for something, but instead of stating my needs, I try to flip it and start with a reason that benefits my reader. Continue reading “Actually, it is all about strategy and communications”
By: Norma Diaz
I started interning for Elmore PR in April. (Best. Decision. Ever.) Prior to interning here, I worked remotely as a PR assistant for a fashion company, but had no real agency experience. I was overjoyed when I was offered the intern position. Not only because of the company’s involvement with the community, but also because of their company culture.
Over the past three months, I’ve been a part of some pretty neat projects. I’ve had the opportunity to work with clients like Buffalo Bayou Partnership, Discovery Green, and Midway. It’s impressive to see how the account managers and their teams quickly shift gears with every client and devote their undivided attention to them. One of the many things I love about Elmore, and public relations overall, is how there is no such thing as a typical day. I like having structure in the workplace, but doing the same thing day after day is just not my cup of tea.
One of my favorite projects was a fashion blogger event I helped put together for our client Midway at their GreenStreet location in May. In the “Green with Envy” event, bloggers were invited to style Free Press Summer Fest inspired outfits from two stores at GreenStreet – Forever 21 and BCBG. I personally contacted 29 fashion bloggers, and 24 RSVP’d to the event! The event had to be rescheduled for the following week due to the Memorial Day flooding. It was a great learning experience to see the client and the account manager, Jennie, react so quickly. Continue reading “Best. Decision. Ever.”
By: Claudia Morlan
More than 3,000 dog-owners and their four-legged friends converged for the January 17 Johnny Steele Dog Park opening. The dog park is the first of four major destinations to open in Buffalo Bayou Park in 2015. Elmore PR has worked with Buffalo Bayou Partnership (BBP) to garner editorial news coverage during the construction period and in the weeks leading up to the dog park opening, the team coordinated features in the Houston Chronicle, CultureMap, early morning TV live remotes, and more. The entire 160-acre Buffalo Bayou Park will be complete in Fall 2015. Join us for the grand opening festivities on October 3!