VICE PRESIDENT AND SENIOR COMMUNICATIONS STRATEGIST

Jennie Roberts returned to Elmore in January 2017 as a senior account manager after serving as an account manager from January 2003 through October 2008. In her current role as vice president and senior communications strategist, she actively participates in new and ongoing business development opportunities and is responsible for managing the Elmore brand and overall firm operations. As of 2023, she is a minority owner of the firm.

In addition, she also serves as an advisor for select clients. Jennie is a seasoned PR professional with more than 20 years in PR, marketing, and communications, with both agency and corporate experience. Throughout her tenure at Elmore, Jennie has provided strategic marketing and media relations management and counsel to clients in a series of industries, including hospitality, non-profit, healthcare, government, entertainment, and education.

Notably, she has led the publicity efforts for the Nutcracker Market for several years and launched its first influencer campaign. She has supported crisis communications efforts for United Way’s Hurricane Katrina and Rita response, secured editorial placements for Cirque du Soleil’s Corteo run in Houston, and project managed the production of Discovery Green’s inaugural programming guide following the park’s opening in 2008. For five years, Jennie also coordinated logistical details for Central Houston’s Annual Meetings.

She previously worked at Service Corporation International (SCI) where Jennie successfully created and managed the national sponsorship for its major brand, the Dignity Memorial network, with the Donate Life Rose Parade Float, and oversaw the implementation of the Life Well Celebrated advertising campaign in the company’s major markets.

Jennie is a graduate of Trinity University where she earned a Bachelor of Business Administration with a concentration in Marketing. When away from the office, she enjoys traveling the world and collects lapel pins from each new place she travels.