In early 2021, Houston Parks Board commissioned a new public art installation at the confluence of White Oak Bayou and Buffalo Bayou. Titled Confluence, the 223-foot mural by artist Jane Kim of Ink Dwell studio tells the 12-month story of Houston’s migratory birds. Central to both the bayou system and downtown Houston, Confluence enriches the experience of cyclists, pedestrians, students, and commuters who pass it daily. Elmore was tasked with leading a dedicated PR campaign to garner publicity for Confluence from announcement to completion.
Houston Parks Board
TIMING
Planning
1 month
Implementation
2 month-long campaign
SERVICES
Media Relations
Strategic Planning
Social Media
RESULTS
49 million impressions
$1.3 million in publicity value
15 print and online stories
1,936 social media engagements
