VICE PRESIDENT AND SENIOR COMMUNICATIONS STRATEGIST

In her role as Elmore’s vice president, Jennie oversees the operations of the firm. Jennie leads the firm’s marketing strategy and oversaw its rebrand in 2022. She leads Elmore’s business development strategy, helping the firm grow its revenue by more than 80% in four years. As of 2023, she is a minority owner of the firm.

As a senior communications strategist, she serves as an advisor for select clients. Throughout her tenure at Elmore, Jennie has provided strategic marketing and media relations management and counsel to clients in a series of industries, including hospitality, non-profit, healthcare, government, entertainment, and education.

Notably, she has led the publicity efforts for the Nutcracker Market for several years and launched its first influencer campaign. She has supported crisis communications efforts for United Way’s Hurricane Katrina and Rita response, secured editorial placements for Cirque du Soleil’s Corteo run in Houston, and project managed the production of Discovery Green’s inaugural programming guide following the park’s opening in 2008. For five years, Jennie also coordinated logistical details for Central Houston’s Annual Meetings.

Jennie first worked at Elmore from January 2003 through October 2008. Before returning in January 2017, she worked at Service Corporation International (SCI) where she successfully created and managed the national sponsorship for its major brand, the Dignity Memorial network, with the Donate Life Rose Parade Float, and oversaw the implementation of the Life Well Celebrated advertising campaign in the company’s major markets.

Jennie is a graduate of Trinity University where she earned a Bachelor of Business Administration with a concentration in Marketing. When away from the office, she enjoys traveling the world and collects lapel pins from each new place she travels.