To take advantage of the Reels feature on Instagram and Facebook, Elmore collaborated with our real estate client, Brookfield Properties, and a professional videographer, to highlight Brookfield’s buildings and tenants in a fun, visual way with fast-paced, quick-turn videos.
These videos are about 30-45 seconds long and showcase the different aspects of working downtown. Videos to date have included a range of topics – everything from a look at the nature found in downtown Houston and tips on staying active during the work week to amenity-focused content such as happy hours at the C. Baldwin and the Work and Mother lactation suites at Allen Center.
Brookfield Properties
TIMING
Planning
1-2 months
Implementation
Ongoing as of Summer 2022
SERVICES
Social Media
Social Media Execution
Vendor coordination with the videographer
RESULTS
102,277 Impressions on IG
17,616 Video Views on IG
61,143 Impressions on FB
4,125 Video Views on FB
*Reporting range July 2022 – March 2023