Every year we look forward to the PRSA Houston Excalibur Awards where colleagues and peers gather to celebrate the public relations industry’s most innovative campaigns, tactics and leaders. The Excalibur Awards overflow with camaraderie and, you guessed it, recognition of the creativity and expertise of Houston’s corporate and agency public relations professionals.
This year, the 35th Annual PRSA Houston Excalibur Awards were held virtually on Thursday, October 1. Elmore PR was proud to take home honors for the following three campaigns:
“Publicizing the fight for affordable housing in Houston’s Third Ward,” for which Elmore PR penned an editorial on behalf of Kinder Foundation to promote the concerted effort of public, private and nonprofit organizations to increase the Third Ward’s inventory of affordable housing. The op-ed, “In the historic Third Ward, a fight for affordable housing [Opinion],” ran in the Houston Chronicle on November 27, 2019 and established Kinder Foundation CEO Nancy Kinder as a knowledgeable, invested leader on affordable housing in the Third Ward; provided history and context for the current state of the Third Ward’s affordable housing needs and progress; gave an encompassing view of past leaders’ visionary plans; enumerated the current initiatives underway; and provided a call to action for other organizations to join the efforts or use them as a model for their own community development. The op-ed reached an audience of nearly 890,000, had a publicity value of $193,320 and earned Elmore PR a Gold Excalibur Award in the “Editorial/Op-Ed” category.
“A Spectacular Success: Introducing Houston to the Inaugural Nutcracker Market Spring Spectacular,” for which Elmore Public Relations was charged with developing a public relations and influencer outreach plan to promote and introduce the Houston Ballet Nutcracker Market Spring Spectacular to, and generate buzz amongst, Houston media and shoppers. Using a combination of traditional media relations, social media and influencer engagement, Elmore PR earned more than $3 million in publicity, 41 million media impressions, 178,000 social impressions, and drove 18,150 shoppers to generate more than $600,000 for the Houston Ballet Foundation’s arts education initiatives. The campaign earned Elmore PR a Bronze Excalibur Award in the “Events and Observances” category.
“Announcing the Redevelopment of Brookfield Properties’ Houston Center,” for which Elmore Public Relations was employed to strategically publicize the announcement of Brookfield Properties’ plans to redevelop Houston Center, a four-building, mixed-use office campus in downtown Houston to commercial real estate media, current tenants and downtown stakeholders. Using media tours, internal communications and digital marketing, we earned more than $5 million in publicity coverage (including a feature in Forbes), and more importantly, continued engagement and developed further trust between Brookfield Properties and its current and prospective tenants. The efforts earned Elmore PR a Bronze Excalibur Award in the “Marketing Consumer Products & Services” category.
These campaigns join the dozens of others for which Elmore PR has won industry recognition over the last two decades. And whether our work is official honored by an industry authority or not, we pride ourselves on delivering thoughtful, strategic, award-caliber work to each and every one of our clients, every single day.