Should your organization be on TikTok? What about Threads, Instagram or LinkedIn? It is easy to feel pressure to establish a presence on all of them. But an effective social…
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Your company is on LinkedIn. But are your executives? If your organization’s LinkedIn strategy begins and ends with the company page, you’re leaving an important communications opportunity on the table….
A strong media strategy starts with having the right person, or people, ready to tell your organization’s story. Building and training a team of spokespeople ensures your organization can respond…
For organizations with a story to tell, a media activation can turn an announcement into a coverage-worthy moment. A media activation is a planned event, demonstration or visual moment designed…
How to leverage one of your strongest communications channels Did you know the majority of consumers indicate email as their preferred communications channel, outperforming social media ads, push notifications, and…
AI has unlimited potential, and that can excite some and scare others. For better, it can cut costs by accomplishing some tasks in a fraction of the time. For worse,…
May 5, 2026 A note from Jennie As many of you may know, I’ve worked alongside Susan Elmore for more than 15 years, most recently as Elmore’s vice president. Today,…
Communicators often talk about ROI as a way to illustrate the value of their work. However, some of the most meaningful returns come from something less tangible (and more powerful):…
Independent news sources have staked their rightful claim as legitimate players in the news media landscape. A uniquely 21st century amalgamation of “reporter” and “influencer,” these news personalities are people-focused,…
A peek behind the Elmore curtain Communications professionals wear many hats: advisor, strategic planner, coordinator, relationship builder, message developer, and more, all to advance clients toward their larger business goals….
