Communicators often talk about ROI as a way to illustrate the value of their work. However, some of the most meaningful returns come from something less tangible (and more powerful):…
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Independent news sources have staked their rightful claim as legitimate players in the news media landscape. A uniquely 21st century amalgamation of “reporter” and “influencer,” these news personalities are people-focused,…
A peek behind the Elmore curtain Communications professionals wear many hats: advisor, strategic planner, coordinator, relationship builder, message developer, and more, all to advance clients toward their larger business goals….
A letter from Susan Elmore and Jennie Roberts Dear esteemed clients, partners and friends, We step into 2026 together with hope and purpose for the year ahead. Elmore’s vision has…
A conversation with Judge Gwyn and Matthew Yoder Your organization’s owned channels are a powerful conduit to engage your audience. If utilized strategically, platforms like Facebook, Instagram, X, and LinkedIn…
In part one of our series on event communications, we discussed the function of media relations, digital media and employee communications to draw and engage a crowd. In part two,…
You’ve worked hard to build an event your fans will love. Now it’s time to reach them, but how? A strategic events communications plan, tailored to reach and influence your…
Most organizations, regardless of size or mission, answer to a diverse set of internal and external stakeholders. These distinct parties typically share an end goal, but may have different ideas…
A conversation with Stephanie Parker and Mireya Rivera When an organization announces a new initiative or milestone, its communicators are responsible for informing, inspiring and engaging both external and internal…
Workplaces have changed in the last five years, perhaps in no greater way than with the move to work-from-home and hybrid environments. What started as an inventive solution during COVID…
