For organizations with a story to tell, a media activation can turn an announcement into a coverage-worthy moment. A media activation is a planned event, demonstration or visual moment designed…
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How to leverage one of your strongest communications channels Did you know the majority of consumers indicate email as their preferred communications channel, outperforming social media ads, push notifications, and…
AI has unlimited potential, and that can excite some and scare others. For better, it can cut costs by accomplishing some tasks in a fraction of the time. For worse,…
May 5, 2026 A note from Jennie As many of you may know, I’ve worked alongside Susan Elmore for more than 15 years, most recently as Elmore’s vice president. Today,…
Communicators often talk about ROI as a way to illustrate the value of their work. However, some of the most meaningful returns come from something less tangible (and more powerful):…
Independent news sources have staked their rightful claim as legitimate players in the news media landscape. A uniquely 21st century amalgamation of “reporter” and “influencer,” these news personalities are people-focused,…
A peek behind the Elmore curtain Communications professionals wear many hats: advisor, strategic planner, coordinator, relationship builder, message developer, and more, all to advance clients toward their larger business goals….
A letter from Susan Elmore and Jennie Roberts Dear esteemed clients, partners and friends, We step into 2026 together with hope and purpose for the year ahead. Elmore’s vision has…
A conversation with Judge Gwyn and Matthew Yoder Your organization’s owned channels are a powerful conduit to engage your audience. If utilized strategically, platforms like Facebook, Instagram, X, and LinkedIn…
In part one of our series on event communications, we discussed the function of media relations, digital media and employee communications to draw and engage a crowd. In part two,…
