Adaptability has always been important for communications professionals, but with the speed of changes in technology and the ever-changing political landscape, it is more important than ever to be nimble and open to changing approach or tactics.
Part of our being adaptable is meeting clients and potential clients where they are to bring them the most value. If you have a communications pain point and are unsure where to begin or what channels and tactics can drive the greatest impact, a knowledgeable third-party perspective can unlock new insights and data that enable you to take your efforts to the next level.
Clients are increasingly seeking guidance around navigating and communicating about complex situations. Whether undergoing a CEO or leadership transition, responding to changes in laws that have implications for the organization, or mitigating a potential crisis, clients turn to Elmore for high-level consulting.
We are here to help you navigate change.
New York Times bestselling author and Wharton professor Adam Grant says, “In a stable world, success depended on building expertise. In a changing world, it hinges on evolving expertise. Potential is no longer defined by ability. It’s a function of agility.”
Elmore invests in our team to stay apprised of shifting industry trends so we can help clients navigate a changing media landscape and evolving social media. Our team members are each deeply knowledgeable about different facets of communications. As changes occur in their respective specialty areas, they are shared with the rest of the team. The result is a diversified Elmore team with deep understanding of industry best practices, awareness of changing industry trends, and practiced discernment between the two.
Consider the recent thread of a ban on TikTok. Our senior digital content and social media strategist kept a close eye on the developments in real time. She reviewed other platforms increasing in popularity, like RedNote and Bluesky, and was prepared to make recommendations on how to pivot, should the ban go through. And while, ultimately, the ban was temporarily paused, we are discussing and planning for future scenarios when it may come up again. We are always prepared to change course and recommend new strategies as needed.
The world is full of uncertainty. If you would like a thought partner to evaluate your communications approach and whether it is best to stay the course or make a change, please reach out for a conversation. We are full of hope and committed to being your best communications asset.
