2016 Buffalo Bayou Park Cistern

When Buffalo Bayou Park opened in October 2015, few features were more buzzed about than the Cistern, an underground cavernous structure featuring 221 25-foot tall columns. In late 2015 and early 2016, Buffalo Bayou Partnership (BBP) began renovating the space for public enjoyment. Elmore Public Relations assisted the non-profit with announcing and generating publicity for the opening of the space, driving ticket sales for tours, and positioning the Cistern as one of the city’s most unique, historic, and beautiful spaces. On May 13, 2016, the Cistern officially opened to sell-out crowds and universal praise from local, regional, and national media.

TIMING

Planning
4-6 months

Implementation
4 – 12 weeks before/after opening

SERVICES

Media Relations
Strategic Planning

RESULTS

105 million impressions
$1.9 million in publicity value
2014 PRSA Grand Excalibur/Best in Show Award
2017 PR Daily Nonprofit Award

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