Century Square/Cavalry Court/The George

Century Square is a 60-acre destination in College Station developed by real estate investment development and management firm Midway. The mixed-use property sits in the heart of the Brazos Valley and boasts places to live, shop, dine, work, gather, and be entertained.

In 2016 and 2017, Midway and its hotel partner Valencia Group hit several milestones at the development including the announcement of 15 tenants and the openings of its two boutique hotel properties.


Bi-annual for Century Square
3 months in advance of hotel openings

2-3 months for the meet and greet
6 months for hotel openings


Media Relations
Strategic Planning
Digital Influencer Strategy


239 Media Placements
35 million impressions
$1.9 million media value
225,000+ reached through four influencer partnerships

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