The Own the HOU “Passport to Homeownership” Fair campaign was designed to drive awareness and attendance for a large-scale homeownership resource event hosted in July 2025. The fair brought together community partners, housing counselors, and industry experts to provide Houstonians with tools and guidance on their path to homeownership.
Elmore led the paid social campaign to amplify reach and ensure that prospective homebuyers across Houston and Harris County were aware of the fair. The strategy emphasized accessibility, directing audiences to registration and educational resources while reinforcing Own the HOU’s collaborative mission.
The goals of the campaign were to: increase awareness of the event, drive traffic to registration and resource links, and strengthen visibility for Own the HOU as a trusted collaborative supporting first-time buyers. The objectives for the campaign were to: reach 25,000 people, generate 40,000 views, drive at least 750 engagements, and contribute roughly 200 registrations. Strategies included audience-targeted paid ads, optimized creative and messaging for engagement, and link-focused calls to action.
The campaign ran for 18 days in July 2025, with a total spend of $479.22. Over that time, the campaign generated 100,900 views and reached 50,923 people, delivering 1,507 link clicks at an average cost of just $0.32 per click. Engagement was strong, with 1,792 total engagements, including 142 reactions, 75 shares, 44 saves, and 10 comments, demonstrating clear audience interest in both the event and its resources.
This performance highlights how strategic, cost-effective paid campaigns can connect thousands of Houstonians with vital information, strengthen community awareness, and drive participation in collaborative initiatives like Own the HOU.
