An impactful way to build a robust digital brand is to conscientiously promote the expertise and personalities of your organization’s leaders online. Also known as an executive social ecosystem, this…
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Is your team achieving its full potential, or are there behaviors holding your team back from great outcomes? Team members who have unclear expectations, fail to meet deadlines, lack motivation,…
The media landscape is constantly changing. Shrinking budgets, frequent buyouts and high turnover have reduced the pool of reporters while expanding their responsibilities. Now, they’re not only reporters, but also…
Feel like you’re spinning your wheels but getting nowhere with your internal communications efforts? Consider an internal communications audit. Conducting an internal communications audit is one of the best ways…
Strategic content development is the most effective and controlled way to share your stories with your target audience. Leveraging your brand’s owned channels – social media, website, newsletters, annual reports,…
As our president Susan Elmore forecasted at the beginning of the year, providing context in your communications is more important than ever. Discerning audiences want to know why your news…
Not all meetings are created equal. Some meetings check in with a team on progress toward a goal. Others impart information from the top down. Still more are brainstorms, seeking…
We live in a data-driven, results-oriented world. Today, executives want to understand how communications impact the bottom line. This is why it’s critical that communications professionals measure their performance and…
At its essence, the job of a communicator is to relay information in an impactful way to the right audience. Sometimes this process is straightforward. Other times, the information is…
When developing a social media strategy, it is common to hear experts juxtapose the merits of paid versus organic content. At Elmore, we reframe this discussion. It is not about…
