At its essence, the job of a communicator is to relay information in an impactful way to the right audience. Sometimes this process is straightforward. Other times, the information is…
Read More
When developing a social media strategy, it is common to hear experts juxtapose the merits of paid versus organic content. At Elmore, we reframe this discussion. It is not about…
You’ve probably heard the term, “executive thought leadership,” but what is it and why isit important? Put simply, executive thought leadership is how a CEO or executive leadership teammember showcases…
I am writing with gratitude for the achievements and happy memories of 2023 and with anticipation for the year upon us. Last year, the Elmore team connected our clients to…
The way your company and executive leadership team communicate with employees and external stakeholders, such as media, community members and industry peers, significantly impacts how these audiences perceive your business….
Every day, people are glued to their phones or tablets, clicking and scrolling through social media platforms as a form of entertainment, a way to read the news, check-in with…
Have you ever considered the numerous channels by which your organization can disseminate information? These “owned media” opportunities include your social media, website, newsletters, annual reports, marketing materials, internal memos…
Media pitching is an art, requiring excellence in clarity, research, relationships, timing, and coordination. Our skilled communications professionals have the experience and connections needed to earn you valuable media coverage…
In early July 2024, Meta, the parent company of Facebook and Instagram, launched Threads, its take on a public conversation and sharing app, ala Twitter. In just a few weeks,…
There are many reasons to book a media training session with Elmore. Our small-group sessions offer your team a chance to become comfortable in an interview setting, learn best practices for media interviews,…
